freah food from Fife

New St Andrews Street Market Launched 

A new St Andrews Street Market is being launched by Fife Farmers Market with the aid of a new Regional Food Fund.

The markets will provide locals and tourists alike with the opportunity to experience locally produced food and drink, chat to the makers and enjoy attractions like cookery demonstrations, local crafts and family entertainment. Taking place on Market Street in the centre of the historic town, the new market will mean that the area will be car free for the duration of the events, allowing people to fully enjoy their surroundings. The markets will feature seasonal produce,with organic vegetables, heritage pork to local farmhouse cheese; there are also dietary speciality producers with gluten free and some local crafts including organic and herbal producers offering products with many health benefits. Chef demonstrations will enable visitors to learn new recipes, taste and hear about the nutrient values of local produce. Each market will bring avariety of different entertainment, children's activity area, music and theatrical Arts, helping to make a memorable visitor experience.

The trial markets will take place on Saturday June 22nd; August 24thand September 7th from 9am to 2pm. It is hoped they will continue on a monthly basis after this time. The markets are free to attend.

Barbara Wardlaw, Coordinator of Fife Farmers Market, said:

"We are delighted and very excited to be bringing back a market to the centre of St Andrews. We look forward to showcasing some of the outstanding food and drink produced locally. This has been a collaborative project and is an ideal opportunity for diversetraders in the town to benefit from increased visitors to the area. Scotland is a land of Food and Drink with anoutstanding larder of world-class produce across every region of the country"

Fife Farmers Market has worked with community and businessgroups in St Andrews to develop the street market, which will trial over three separate Saturday markets. Groups involved:Connect Local, Fife Council, Transition University of St Andrews, SASC andother local business and community groups have all taken part in the consultation.

The site of the new street market, Market Street in StAndrews, dates back to at least the 14th century. Originally called "MercatGate" or Mercatgait it became Market Street during the 18th century. It is a perfect example of a street being named after its use and this developmen tmeans that it is being brought back into use in the 21stcentury.

Fife Farmers Market run regular markets every month with a Cupar farmers market taking place on the 3rd Saturday every month and Kirkcaldy market taking place on the last Saturday every month. The existing St Andrews Farmers Market 1stSaturday every month will continue over this period in the North Car Park next to Argyll Street.

The Connect Local Regional Food Fund offers grants of up to £5K to collaborativefood and drink projects that benefit groups of producers and businesses and offer long-term benefits for all. Working in line with Ambition 2030, the new strategy for Scotland's farming, fishing, foodand drink sectors, Connect Local is a free advisory service for the local foodand drink sector delivered by a team of experts and funded by ScottishGovernment and European Maritime Fisheries Fund.